Johnnie Walker. Be Free.

I came across this advert thinking it was the new one from the brand Johnnie Walker. But after some digging to find out who the agency was that created it and the director, it turns out it wasn't produced by the brand themselves. Or and agency. In fact, chances are Johnnie Walker might not even know it exists.

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sharon caddie
The Men of MCY.

Finally I get to share the recent film we made. It's about men doing yoga. Say what? I hear you...and that's the point. Who'd have thought men actually went to a class full of women and joined in their yoga class. But when you attend a class at Merchant City Yoga there's a whole bunch of guys there already doing it. And they're not all doing it secretly. Some actually started yoga with their girlfriend or wife and when the female half of the duo gave up, the guys kept going.

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sharon caddie
How to set up a business in 24 hours.

That's 1440 minutes. 86,400 seconds. That's almost 66 episodes of The Big Bang Theory. However, I think there's only so much one could take of Sheldon in 24 hours. Then again...If you haven't watched it, just do it. So, you get the drift, there's a lot you can do in 24 hours. What did I do this weekend? I set up a new business.

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sharon caddie
Adele and Xavier Dolan.

Today was Adele's day. And the internet went into a bit of a meltdown. She released her first single, Hello, from the third, long awaited, upcoming album and it hasn't disappointed. It is also the first ever music video to be shot on Imax cameras. What she's also done is introduce the world to the video's director, Xavier Dolan. For that we should be way more thankful as far as I'm concerned.

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sharon caddie
Square peg, round hole.

What do people actually mean when they say that? That you're weird? Definitely different? A bit odd? A misfit? In a good way? Or a bad way? It's a phrase that people use to generally state that someone doesn't exactly fit in. But how do you feel if you are the one on the receiving end of such phrase?

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sharon caddie
Riots, raves and running a record label.

Yeah, that's the title of Alan McGee's book, not my memoirs that I've started to jot down. I read his book in two sittings and surprised myself as I actually enjoyed it and came to like the guy. Not that I disliked him before, I've never met him (but if you're reading this I'd love to). I was indifferent to him. I was, like everyone else, aware of the bands he discovered, the ones he managed, the politics, the parties, the press. A lot of it welcome attention, along with the trials and tribulations of what goes on in the music industry. But it sounds like he had one big f*cking party. And lived to tell the tale. Just.

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sharon caddie
Dave Trott is a genius.

Scotland recently had a bit of sunshine and of course we all took advantage of it. It hasn't been seen since but hey, we always live in hope. So what did I do…I sat in the sun and read some books. One a day to be precise. That only ever happens on holiday, with a kindle, so it was definitely a treat. And no matter what anyone says, a kindle will never replace the feeling of a book in your hands.

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sharon caddie
No nonsense yoga at MCY.

I've been doing quite a bit of work for Merchant City Yoga recently. This place is a bit (or quite a big chunk) of a haven for broken people. Not just broken bones but the broken-ness that comes with tiredness, stress, aches, pains and let's feel a bit better about ourselves mood that we sometimes become aware of. It's also the perfect place for people that don't do yoga

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sharon caddie